John advises all levels of government, public companies, private companies and not for profits on brand, marketing, and communication strategy.

John develops and implements brand, marketing, and communication strategy. He writes and speaks extensively providing an alternative- an evidence-based approach to marketing and business. John advises all levels of government, public companies, private companies and not for profits on brand, marketing, and communication strategy. He writes extensively and speaks to audiences across Australia, providing an alternative- an evidence-based approach to marketing and business more generally. With an academic background in psychology, education, and business – he is committed to the objective thinking that drives return on investment, the lateral thinking that facilitates innovation and the understanding of human behavior.