Reverse the Effect

The Queensland Government launched Reverse the Effect to encourage Queensland motorists to reduce their vehicle's carbon footprint.

At reversetheeffect.com.au motorists can calculate their vehicle’s average greenhouse gas emissions and make a tax-deductible donation, which the Queensland Government will match, dollar-for-dollar, up to $4.5 million until 2014.

Donations go towards tree planting projects in Queensland that work to reduce greenhouse gas emissions and expand its protected natural areas, giving Queensland a greener, brighter future.