Higher Nature is dedicated to providing our customers with the best, natural and most effective supplements for optimum health and potential, and to supplying these to the highest standards of service possible. The Company aims to make a significant contribution to the health and wellbeing of those who use our supplements, to support health stores and health professionals, and to run a healthy and happy, equal opportunity business with satisfied shareholders and employees (many are also shareholders). We also aim to affect attitudes about nutrition and health more widely.