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betty products are specially formulated to prevent any irritations and have natural ingredients like Elder Flower, Cherry Bark, Chamomile, Comfrey, Rosemary and Aloe.
betty products are not tested on animals.
betty products do not contain Ammonia or Parabens. (BLACK/BROWN/AUBURN colours contain the lowest % of PPD than other dyes currently on the market).
betty products have 1-2+ applications in each kit.
(depending on how much betty you have)
betty products can lighten even the darkest hair with our special no-drip formula.
betty customers love to use our products to touch-up roots and men use it for facial and chest hair too!