Living LOHAS Research Project from Mobium

Mobium Group undertakes detailed, ongoing primary and secondary research into the markets for healthier, more sustainable products and services, as well and community and consumer attitudes to environmental, health and sustainability issues and policies.

Since 2005, the Living LOHAS Eco Research Project©, which has been initiated, funded and conducted entirely by Mobium Group, has yielded responses from over 15,000 Australian adults on over 200 measures related to personal, community and planetary health and sustainability.

Why is it that 90% of consumers say they have concerns about the environment, but only 10% actively follow through with behaviour and purchasing patterns that reflect these concerns?

Our latest report, Living LOHAS©2, which is available to Mobium Group clients and subscribers, provides the answers to this question and effective strategies to position your sustainable brand, policy or initiative.