Simple and easy to use based on the KISS principle of Keep it simple Silly is followed by SKT Themes on all their WordPress themes developed by them. Reason is simple because people don't want overly complex websites and they don't want to deal with overly complex backends as they want to have lesser learning curves in order to increase efficiency and productivity and get a simple website quickly online without spending much time and money. Hence the reason why themes are developed and came into existence. Hence keeping them simple to understand, easy to use and able to install without much to do in terms of steps make them desirable for all users.